You may have noticed one or two changes to our website lately. Many of these changes include product and page updates. Yet, the most important change we have made recently is to the trading name.
All Shorts Limited remains unchanged. However, we have created a new brand for our schoolwear specifically.
All Shorts Schoolwear is now a trading name of All Shorts LIMITED.
Following the announcement, managing director, Alistaire Anderson, said: "We are excited about the new brand and its associated new trading name. It makes perfect business sense to create a separate brand specifically for our school apparel. By creating All Shorts Schoolwear gives the brand complete focus and direction and will enable us to better serve the needs of this area of our industry in all its glory.
"the good news is, we've kept disruptions to an absolute minimum. In fact, customers will have experienced few disruptions - if any - to any of our services.
Our online shop continues to sell high-end unbadged items of schoolwear to our retail customers and school accounts continue to be managed in-house.
With the exception of PayPal - which we have dropped as one of our payment options - customers will still be able to make secure online payments using their credit/debit card. These payments will be processed by Stripe and will continue to show up as All Shorts Limited on your statement.
"Naturally, we have adopted a new URL to coincide with the name change: www.allshortsschoolwear.co.uk. This said, the previous domain, allshortsuk.co.uk will remain active for the foreseeable future and will always redirect visitors to the new site every time it is used.
"In addition, new email addresses have been introduced and customers will shortly be receiving a memo from us advising them of these changes and how they affect them.
"Creating All Shorts Schoolwear has meant a great deal of work on our part. Not only have we had to update our website, but design and print new stationery and literature, too. In fact, it's required huge infrastructural changes which will ensure better future prospects for growth and development in the short, medium and long-term.
Dress smart, think smart, remains our underlining core motto, and classic cuts for classy kids, has been adopted as our new industry brand image.
Last, but not least, preparatory schools from within the Independent sector will continue to remain our primary focus, in particular those with a traditional boys' uniform, and our social media output will carry on reflecting our passion and vision for what we see as one of our underpinning cornerstones - occasionally maligned by some quarters.
"It only remains for me to thank all our customers and suppliers for their loyalty these past two and a half years. Without them and their ongoing support, there would be no All Shorts Schoolwear."
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